Tatiana V. Rybakova Appointed as Head of Growth Marketing at Nooks

Nooks has appointed Tatiana V. Rybakova as Head of Growth Marketing. Rybakova arrives with two decades of marketing experience, most recently as Senior Director, Revenue Marketing at RingCentral, a company of 6,634 employees.

A Track Record In Marketing

Rybakova's career in marketing spans 20 years, according to Crustdata people data. At RingCentral, the new Head of Growth Marketing joined in 2024 as Senior Director, Digital Marketing before moving into the role of Senior Director, Revenue Marketing.

Zendesk shaped much of that path. There, Rybakova rose from Director, Performance Marketing to Senior Director, Global Growth Marketing. Before that, Rybakova led performance marketing as Director, Performance Marketing at Munchery, building on a role as Marketing Manager, Acquisition at Care.com. In 2021, Rybakova also completed the Zendesk Accelerate Program in Organizational Leadership at the University of California, Berkeley, Haas School of Business.

Why It Matters For Nooks

Nooks builds revenue infrastructure for humans and AI agents, helping revenue teams generate more pipeline, win more deals and get more out of every seller. More than 1,800 companies use the platform, including teams at HubSpot, Deel and Rippling.

The company is scaling quickly. Crustdata company data shows Nooks employs 455 people, up 37% in a year, while its marketing organization grew 50% over the same period. Nooks has raised $70 million, including a $43 million Series B in October 2024 backed by Kleiner Perkins and Tola Capital, and in August 2026 it announced the acquisition of FullyRamped.

What's Next

Rybakova will lead growth marketing within an expanding Marketing team of 15 that has welcomed 8 new members in the past 12 months. The appointment also strengthens a growing leadership bench, joining a Head of Communications and Content and a Head of Field and Executive Marketing who both started in September 2026.