Cédric Bompas Appointed as Directeur Commercial Renault at Jean Rouyer Automobiles

Jean Rouyer Automobiles has appointed Cédric Bompas as Directeur Commercial Renault, Dacia, Alpine et Nissan. The new commercial leader arrives with more than two decades of sales experience, including more than a decade at RCI Bank and Services, where Bompas most recently served as Directeur Regional Grand Ouest.

A Track Record In Sales

According to Crustdata people data, Bompas has built 21 years in sales since starting out in 2005. The defining chapter of that career unfolded at RCI Bank and Services, a company of 908 people, where 15 years brought 5 roles and steady advancement. After joining in 2011 as Manager Groupes, Bompas moved into commercial methods, serving as Senior Manager Methodes Commerciales et Marketing, before stepping up to Directeur Regional Grand Ouest in 2021.

Earlier, Bompas served as Inspecteur Commercial from 2005 to 2009, then co-led Eccb Team as Co-gérant associé from 2009 to 2011. The executive's academic grounding includes a Licence de droit et de sciences politiques from Nantes Université, completed in 2004, and executive education in negotiation at HEC Paris.

Why It Matters For Jean Rouyer Automobiles

Founded in 1982 and headquartered in Cholet, Jean Rouyer Automobiles is a family group in automotive distribution and rental, now led by its second generation. The group operates more than 60 sites across the Grand Ouest. Crustdata company data shows 491 employees, up 3.8% over 12 months, with 394 based in Pays de la Loire.

Sales is the group's largest function, with 199 people representing 40.5% of the workforce, and that team has grown 7.6% in a year. Appointing a leader who directed the Grand Ouest region at RCI Bank and Services brings deep regional experience to that growing organization.

What's Next

From October 2026, Bompas takes charge of commercial leadership for the Renault, Dacia, Alpine and Nissan brands. The role connects a seasoned sales director with an organization of 199 people at a moment when the group continues to invest in innovation and new market opportunities.