Klara Szili Appointed as Head of Marketing Hungary at BYD
BYD names Klara Szili Head of Marketing Hungary, adding a marketing leader who spent 7 years as Marketing Director at Swisspor Hungary SEE.
The Move
- New role
- Head of Marketing Hungary
- Company
- BYD
- Previously
- Marketing Director, swisspor Hungary SEE Kft
- Announced
- November 4, 2026
By the Numbers: BYD
- Years at Swisspor Hungary SEE
- 7
- Marketing team
- 581
- Employees
- 25,152
- Funding raised
- $8.1 billion
Data: Crustdata, as of November 4, 2026
BYD has appointed Klara Szili as Head of Marketing Hungary, bringing an experienced marketing leader to the brand in Hungary. Szili joins from Swisspor Hungary SEE, where a 7-year tenure as Marketing Director capped more than a decade in the function.
A Track Record In Marketing
Szili has built a career of more than 15 years, according to Crustdata people data. The Marketing Director post at Swisspor Hungary SEE, held since 2019, is the most senior role of that career to date. Before it, Szili served as Marketing Manager at Creaton South-East Europe and rose from Trade Marketing Online Manager to Digital Marketing Manager at Bosch Magyarország.
Digital expertise runs through the earlier chapters as well. Szili was a Senior Digital Marketing Specialist at Nissan Motor Corporation and a Senior Digital Account Executive at MRM//McCann, after starting out in 2008 as an Account Executive at Kirowski Isobar. Academic credentials include a Bachelor's degree in International and Intercultural Communication from Budapest Metropolitan University and a Master of Science in Marketing from College of Modern Studies.
Why It Matters For BYD
The move brings that experience to a company with a broad footprint. Founded in 1995 and headquartered in Shenzhen, BYD works across IT, automobiles and new energy, and it is the largest supplier of rechargeable batteries in the world. Its green products range from electric vehicles to battery energy storage stations, solar farms and LED lighting.
Crustdata company data shows BYD employs 25,152 people, up 20.2% over 12 months. The company has raised $8.1 billion in total from investors including Berkshire Hathaway and Samsung Electronics, and it acquired Hedin Mobility Group in August 2024.
BYD In Hungary
The appointment builds on established ties to the country. BYD received a $50.4 million grant from the Government of Hungary in January 2025, and its recent job listings in Hungary include roles in Budapest and Szeged.
What's Next
Starting in November 2026, Szili will lead marketing for BYD in Hungary. The role connects to a global marketing organization of 581 people that grew 100.3% over the past year. The function has also strengthened its leadership bench over the past 12 months, adding a Head of Marketing, a Head of Business Strategy and Product Marketing and a Global Marketing and PR Director.
Hiro News tracks leadership moves across go-to-market teams every day. People, company and job data in this story comes from Crustdata.
Questions and Answers
Who is the new Head of Marketing Hungary at BYD?
Klara Szili joins BYD as Head of Marketing Hungary from November 2026, after 7 years as Marketing Director at Swisspor Hungary SEE.
What is Klara Szili's background?
Szili brings more than 15 years of experience, with earlier roles as Marketing Manager at Creaton South-East Europe, Digital Marketing Manager at Bosch Magyarország and Senior Digital Marketing Specialist at Nissan Motor Corporation.
What does BYD do?
Founded in 1995 and headquartered in Shenzhen, BYD works across IT, automobiles and new energy. Its products include electric vehicles, battery energy storage stations, solar farms and LED lighting, and the company employs 25,152 people.
· people and company records, retrieved November 4, 2026. Source: Crustdata.