Susan McKay Appointed as Chief Marketing Officer at Waystone

Waystone has appointed Susan McKay as Chief Marketing Officer, adding a marketing leader with more than two decades in the function. McKay joins from Dun & Bradstreet and previously served as Chief Marketing Officer at TMF Group.

A Track Record In Marketing

According to Crustdata people data, McKay has spent 25 years in marketing. Since January 2022, McKay has led international marketing at Dun & Bradstreet as Chief Marketing Officer, International. That appointment followed a steady climb at TMF Group, where McKay advanced from Regional Marketing Director to Chief Marketing Officer between 2017 and 2022.

Earlier senior roles include Regional Marketing & Communications Director at Wolters Kluwer and Head of Communications at Standard Chartered Bank. Before those posts, the career took in director-level corporate marketing and communications roles covering Asia-Pacific at Convergys, following a post as Corporate Communications Manager at Andersen. Underpinning it all is a BA in East Asian Studies from McGill University.

Why It Matters For Waystone

Waystone provides institutional governance, administration, risk and compliance services to financial institutions, drawing on over 25 years' experience in asset servicing. Headquartered in Dublin, the company employs 1,647 people, up 6.4% over the past 12 months, Crustdata company data shows. Its largest teams sit in Ireland, India and the United Kingdom, an international footprint that plays directly to McKay's experience leading marketing across regions.

Growth Through Deals And Investment

The company has continued to build through deals and investment. Waystone announced the acquisition of Bil Manage Invest in October 2025 and is also active as an investor, with two funds totalling $39 million, the most recent dated February 2026.

What's Next

McKay takes charge of marketing at Waystone from November 2026, joining a function that has been steadily strengthened over the past year. A Head of Digital Marketing came on board in September 2026, and the team has welcomed new joiners in the past 12 months. With a record of senior marketing leadership at Dun & Bradstreet and TMF Group, McKay is well placed to shape how Waystone presents its growing business to the market.