Ahmed Shabana Appointed as Head of Marketing at Better Home Group

Better Home Group has appointed Ahmed Shabana as Head of Marketing. Shabana brings more than 15 years in marketing to the Cairo-based real estate group, including senior posts as Marketing Director at Maalem Group and Head of Marketing at Future Homes Development.

A Track Record In Marketing

Shabana joins from Maalem Group, where the most recent post was Marketing Director, held from 2025. Before joining Maalem Group, Shabana served as Marketing Manager at Retal Developments. From 2019 to 2023, Shabana led marketing at Future Homes Development, holding the titles of Head of Marketing and Marketing Manager.

Earlier leadership experience includes heading marketing at AlHejaz-Gardens from 2018 to 2019, after a role as Marketing Specialist at El Mansour Development that began in 2016. Shabana started out in 2010 as a Marketing Executive at AlMasry AlYoum and holds a Bachelor's degree in Accounting from Ain Shams University, according to Crustdata people data.

Why It Matters For Better Home Group

Founded in 1997 and headquartered in Cairo, Better Home Group is a real estate investment and development group created to offer sustainable communities with lavish lifestyles through a wide array of projects. Its specialized subsidiaries include Better Home, Better Office, Better Mall and Better Mix.

Crustdata company data shows the group employs 406 people, up 19.1% from 341 a year earlier. Engineering, its largest function with 101 staff, grew 48.5% over 12 months. Beyond Egypt, the team extends to India and the United States.

What's Next

Shabana started in the role in September 2026 and now leads marketing across Better Home Group, with the appointment announced on November 12, 2026. The new marketing chief works alongside a sales team that grew 36% in a year to 34 people, while the real estate team expanded 31.6% over the same period to 25.