Tian Pei Appointed as Head of Partnerships at Fal
Tian Pei joins Fal as Head of Partnerships, bringing more than a decade of experience and senior sports leadership roles at Unity and Roblox.
The Move
- New role
- Head of Partnerships
- Company
- Fal
- Previously
- Director, Business Development & Strategic Partnerships, LTX.io
- Announced
- November 12, 2026
By the Numbers: Fal
- Years in Business Development
- 8
- Years at Unity
- 4
- Fal employees
- 214
- Funding raised
- $1.99 billion
Data: Crustdata, as of November 12, 2026
Fal has appointed Tian Pei as Head of Partnerships, adding more than a decade of experience to the generative media company. The hire brings 8 years in business development and senior leadership posts at Unity and Roblox to a fast-growing commercial team.
A Track Record In Business Development
Most recently, Pei served as Director, Business Development & Strategic Partnerships at LTX.io, according to Crustdata people data.
Much of that track record was built over 4 years at Unity, with a rise from Business Development Manager, Media & Entertainment to General Manager, Sports. A move to Roblox as Head of Sports followed. The career also spans Adobe and Cisco, and includes a board seat at the Volumetric Format Association and an MBA from The Wharton School at the University of Pennsylvania.
Why It Matters For Fal
Fal runs a generative media platform that gives developers access to leading image, video and audio models through a unified API. Trusted by over 2.5 million developers, the company also offers on-demand serverless GPUs and dedicated compute clusters for frontier research.
Crustdata company data shows Fal employs 214 people, up 107.8% from 103 a year earlier. Headquartered in San Francisco, the company also has teams in Türkiye and New York, where Pei is based.
Funding And Acquisitions
Fresh capital has kept pace with that hiring push. Fal closed a $1.3 billion Series F in October 2026, backed by Bessemer Venture Partners, HOF Capital, NVIDIA and Sound Ventures, bringing total funding to $1.99 billion. The company has also announced acquisitions of Remade in November 2025 and Lucent in September 2026.
What's Next
From November 2026, the new Head of Partnerships leads partnerships at Fal, working alongside a Business Development team of 10 that grew 25% over the past 6 months. Fal continues to invest in the function, with Business Development Representative openings in Türkiye and at its San Francisco office.
Hiro News tracks leadership moves across go-to-market teams every day. People, company and job data in this story comes from Crustdata.
Questions and Answers
Who is the new Head of Partnerships at Fal?
Tian Pei joined Fal as Head of Partnerships in November 2026. Pei most recently served as Director, Business Development & Strategic Partnerships at LTX.io.
What is Tian Pei's background?
Pei has more than a decade of experience, including 8 years in business development. Over 4 years at Unity, Pei rose to General Manager, Sports, and later served as Head of Sports at Roblox.
What does Fal do?
Fal is a generative media platform that gives developers access to image, video and audio models through a unified API. The company employs 214 people and has raised $1.99 billion in total funding.
· people and company records, retrieved November 12, 2026. Source: Crustdata.