Dan VanOrman Appointed as Vice President Marketing at Weiss Ratings

Weiss Ratings has appointed Dan VanOrman as Vice President Marketing, bringing an experienced growth and digital commerce leader to the independent ratings firm. VanOrman joins after more than a decade at the helm of XACT.

A Track Record In Marketing

According to Crustdata people data, VanOrman has built a 21-year career in marketing and most recently served as CEO of XACT, a post held since February 2012. In parallel, that leadership tenure was matched by a run of growth and e-commerce roles: Director of Customer Acquisition & E-commerce at Lion Energy, Head of Strategy and Ecommerce at Max Connect Digital and Marketing Senior Solution Architect at Skipio.

Before that, executive posts as VP Marketing at Prosper and VP of Marketing at ClickFunnel established a strong record of senior leadership. Formative years at DataMark, as Senior Direct Mail Planner and Interactive Campaign Manager, grounded the work in direct mail and interactive campaigns. VanOrman holds a Bachelor's degree in Marketing from the University of Utah.

Why It Matters For Weiss Ratings

Founded in 1971 and headquartered in North Palm Beach, Florida, Weiss Ratings publishes independent ratings that guide consumers and business professionals toward safe banking, insurance and investment options. Its model rests on independence, with ratings issued free of compensation, preview or suppression by the companies it rates.

Crustdata company data shows Weiss Ratings employs 82 people, up 3.8% over the past six months. The Sales team of 11 has grown 22.2% in a year, and 34 of the firm's 68 United States employees are based in Florida.

What's Next

VanOrman takes charge of marketing at Weiss Ratings from November 2026, joining a company that already counts a Media and Communication team of 12. Momentum in the function is clear: Marketing accounts for 3 of the 5 job listings posted since August 12, 2026, including Senior Online Subscription Marketing Manager and Senior Email & Subscription Marketing Manager roles in Palm Beach Gardens, Florida. The appointment places a proven growth leader at the head of that effort.