Pim de Groot Appointed as Senior CRO Consultant at Publicis Groupe NL

Publicis Groupe NL has appointed Pim de Groot as Senior CRO Consultant, adding a growth specialist with more than two decades of professional experience. The Amsterdam-based hire arrives from The Receptionist, where de Groot served as Growth Director.

A Track Record In Sales

According to Crustdata people data, de Groot's career began in 2002 and now spans 24 years, including 5 in sales. The latest post was Growth Director at The Receptionist, a company of 210 employees.

Conversion work has been the constant thread. After joining Office Depot as Senior CRO Specialist in 2021, de Groot moved to Bikkelhart as Senior CRO Manager in 2023, then took on the CRO Lead role at DEPT and a Senior CRO Manager post at Lyfto. Along the way came roles as Performance Marketing & E-Mail Marketing Manager at HAIX Group and Conversion Optimization Lead at Foundry.cc. Since 2018, de Groot has also run PrettyDamnGreat as founder and freelance specialist in conversion and growth.

Why It Matters For Publicis Groupe NL

Publicis Groupe NL acts as a strategic partner to clients in their own transformation, uniting experts in data, technology, media, digital, creative, PR, commerce and production to build valuable one-on-one consumer relations. Each client works with one dedicated team, led by a single client lead and backed by scalable in-house talent.

Founded in 1922 and headquartered in Amsterdam, the company employs 161 people, up 11% over the past 12 months, Crustdata company data shows. Business Development has grown 80% in a year to 18 people, while Marketing, the largest function at 55, expanded 34.1%. The Netherlands is home to 153 of its people, including 87 in Amsterdam.

What's Next

In the new role, de Groot joins a sales organization that has welcomed 4 new members over the past 12 months, among them a Director Commercial Partnerships who started in September 2026. Publicis Groupe NL is also recruiting in Amsterdam, with recent listings for a Talent Operations Partner and a Project and Process Improvement Lead. For a company investing in commercial growth, a specialist with a long record in conversion is a natural addition.