Michael Midkiff Appointed as Vice President, Sales, Payer, and PBM at Vida Health
Vida Health names Michael Midkiff Vice President, Sales, Payer, and PBM, bringing more than 15 years in health benefits and commercial partnerships, including a rise to Senior Director at Cylinder.
The Move
- New role
- Vice President, Sales, Payer, and PBM
- Company
- Vida Health
- Previously
- Senior Director, Cylinder
- Announced
- November 9, 2026
By the Numbers: Vida Health
- Years of experience
- 16
- Years at Cylinder
- 3
- Sales team
- 30
- Funding raised
- $216.5 million
Data: Crustdata, as of November 9, 2026
Vida Health has appointed Michael Midkiff as Vice President, Sales, Payer, and PBM, effective October 2026. Midkiff arrives with more than 15 years of experience across health benefits, alliances and commercial partnerships, most recently as Senior Director at Cylinder.
Career Highlights
At Cylinder, Midkiff rose from Strategic Account Manager, Commercial Partnerships in 2023 to Senior Director in 2026, according to Crustdata people data. That climb followed a senior post as Director of Alliances at SWORD Health, held from 2021.
Earlier roles built a strong foundation in health benefits consulting, first at Mercer as Health Benefits Senior Analyst from 2013 and then at Willis Towers Watson, advancing from Health & Group Benefits Associate in 2017 to Senior Associate, Strategic Opportunities and Alliances in 2020. A graduate of the University of Virginia, Midkiff holds a Bachelor of Arts in English Language and Literature and in Psychology.
Why It Matters For Vida Health
Founded in 2014 and headquartered in San Francisco, Vida Health pairs personalized, on-demand health coaching from dietitians, therapists and health coaches with an easy-to-use app. The company focuses on chronic conditions such as diabetes, obesity, depression and hypertension, and its cloud-based platform draws real-time data from more than 100 devices and apps to deliver AI-driven insights to employers, health plans and providers.
Crustdata company data shows Vida Health employs 668 people, 527 of them in the United States, with headcount up 1.5% over the past year. The Customer Success and Support team grew 46.2% in 12 months. Backed by investors including General Atlantic and Khosla Ventures, the company has raised $216.5 million, most recently a $28.5 million round in November 2023.
What's Next
Midkiff steps into the role in October 2026, joining a Sales team of 30 that welcomed 7 new members over the past year. The appointment strengthens a growing commercial leadership group that includes a Chief Commercial Officer who started in April 2026 and a VP of Sales, Taft-Hartley & Labor Markets who joined in August 2026. The new role gives Vida Health dedicated senior leadership for payer and PBM partnerships, a natural fit for a platform that already serves health plans.
Hiro News tracks leadership moves across go-to-market teams every day. People, company and job data in this story comes from Crustdata.
Questions and Answers
Who is the new Vice President, Sales, Payer, and PBM at Vida Health?
Michael Midkiff joined Vida Health in the role in October 2026, most recently serving as Senior Director at Cylinder.
What is Michael Midkiff's background?
Midkiff brings more than 15 years of experience, including a rise at Cylinder from Strategic Account Manager, Commercial Partnerships to Senior Director. Earlier roles include Director of Alliances at SWORD Health and positions at Willis Towers Watson and Mercer.
What does Vida Health do?
Vida Health provides personalized, on-demand health coaching and programs for chronic conditions such as diabetes, obesity, depression and hypertension, delivered by dietitians, therapists and health coaches alongside an easy-to-use app. Founded in 2014 and based in San Francisco, the company employs 668 people.
· people and company records, retrieved November 9, 2026. Source: Crustdata.