Maggie Fox Appointed as Chief Marketing Officer at Sapiens

Sapiens has appointed Maggie Fox as Chief Marketing Officer. The marketing leader joins from AVEVA, a company of 7,822 people, where Fox most recently served as SVP Portfolio & Digital Marketing.

A Track Record In Marketing

Fox has built two decades of marketing experience across a career that began in 1998, according to Crustdata people data. At AVEVA, the incoming Chief Marketing Officer held two senior roles over two years, first as SVP Content & Digital Marketing and then as SVP Portfolio & Digital Marketing.

Earlier, Fox served as Chief Operating Officer at Smile.io while also sitting on its board as an Independent Board Director. Governance has been a steady thread since then, with a seat as Independent Board Director at Arima and a term as Chair, National Board of Directors at Heart & Stroke. In 2021 Fox founded Ciselier Company, and the executive also holds a Master of Business Administration in Executive Leadership from Queen's University.

Why It Matters For Sapiens

Sapiens builds intelligent insurance software, using AI and automation to support core solutions for property and casualty, workers' compensation and life insurance. Founded in 1982 and headquartered in London, the company serves over 600 customers in more than 30 countries and was selected for the Microsoft Top 100 Partner program.

Crustdata company data shows Sapiens employs 5,271 people, with its largest teams in India, Israel and the United States. Commercial momentum is building, as sales headcount is up 24.2% over 12 months and business development is up 10.5%. In April 2025 the company announced the acquisitions of AdvantageGo and Candela Labs, and in June 2026 it raised post-IPO equity from the Abu Dhabi Investment Authority.

What's Next

Fox takes charge of a marketing function that welcomed 11 joiners over the past 12 months. The new Chief Marketing Officer will work alongside a freshly strengthened leadership bench, starting with a Chief Communications Officer who joined in May 2026. June 2026 brought a Head of Content and a Head of Field Marketing EMEA and RoW, and a Director, Global Digital Marketing followed in August 2026. With commercial teams expanding and a growing marketing bench in place, Fox arrives at a moment of clear momentum for Sapiens.