Hayder Hassan Appointed as Chief Growth Officer at The Surpluss
Hayder Hassan joins The Surpluss as Chief Growth Officer, bringing more than 15 years in marketing and more than a decade of senior leadership at GlobalData Consumer.
The Move
- New role
- Chief Growth Officer
- Company
- The Surpluss
- Previously
- Regional Sales Director, GlobalData Consumer
- Announced
- November 11, 2026
By the Numbers: The Surpluss
- Years in marketing
- 18
- Years at GlobalData Consumer
- 12
- Employees
- 23
- Headcount growth, 12 months
- 27.8%
Data: Crustdata, as of November 11, 2026
The Surpluss has appointed Hayder Hassan as Chief Growth Officer to lead growth at the Dubai-headquartered company. Hassan brings more than 15 years of marketing experience to the role, most recently as Regional Sales Director at GlobalData Consumer.
A Track Record In Marketing
According to Crustdata people data, Hassan has spent 18 years in marketing across a career that began in 2007. The defining chapter came at GlobalData Consumer, where the new Chief Growth Officer joined as Sales Director in 2014 and rose to Regional Sales Director in 2024, completing 12 years with the company.
That tenure followed roles as Manager at Canadean and Consultant at Datamonitor International. The career began at Bloomberg as an Equity Markets & Financial Data Analyst. Hassan graduated from the University of Westminster with 1st class Honours.
Why It Matters For The Surpluss
The Surpluss is a multi-award-winning, B Corp certified company that provides autonomous verification infrastructure for industrial assets and resources. Its approach continuously confirms what companies physically have, where it is and what state it is in, so downstream decisions run on verified reality rather than self-reported claims.
Founded in 2021 and headquartered in Dubai, the company employs 23 people, Crustdata company data shows, with headcount up 27.8% over the past 12 months. The team spans the United Arab Emirates, Türkiye and the United Kingdom, and the business has drawn support from MIT designX and Greentech Europe 2023.
What's Next
Hassan stepped into the role in October 2026, and the appointment was announced on November 11, 2026. Working from the United Arab Emirates, home to the company's largest team, the new Chief Growth Officer will steer commercial expansion at a business that is growing steadily. That brief builds on a foundation of sales leadership, market insight and client relationships developed over a long career in data and research.
Hiro News tracks leadership moves across go-to-market teams every day. People, company and job data in this story comes from Crustdata.
Questions and Answers
Who is the new Chief Growth Officer at The Surpluss?
Hayder Hassan joined The Surpluss as Chief Growth Officer in October 2026. Hassan most recently served as Regional Sales Director at GlobalData Consumer.
What is Hayder Hassan's background?
Hassan has more than 15 years in marketing, including more than a decade at GlobalData Consumer, rising from Sales Director to Regional Sales Director. Earlier roles were at Canadean, Datamonitor International and Bloomberg.
What does The Surpluss do?
The Surpluss is a B Corp certified company, founded in 2021 and headquartered in Dubai, that provides autonomous verification infrastructure for industrial assets and resources. It continuously confirms what companies physically have, where it is and what state it is in.
· people and company records, retrieved November 11, 2026. Source: Crustdata.