Cyndy Brooks Appointed as VP Marketing & Communications at Vaya Partners
Cyndy Brooks joins Vaya Partners as VP Marketing & Communications, bringing more than 15 years of marketing and communications experience.
The Move
- New role
- VP Marketing & Communications
- Company
- Vaya Partners
- Previously
- Senior Director Marketing and Communications, Partners Health Management
- Announced
- November 8, 2026
By the Numbers: Vaya Partners
- Years at Partners Health Management
- 7
- Employees
- 1,202
- Headcount growth, 12 months
- 80.5%
- North Carolina counties served
- 47
Data: Crustdata, as of November 8, 2026
Vaya Partners has appointed Cyndy Brooks as VP Marketing & Communications, a role that began in October 2026. Brooks brings more than 15 years of marketing and communications experience, most recently as Senior Director Marketing and Communications at Partners Health Management.
A Track Record In Marketing
Brooks joined Partners Health Management in 2019 and spent 7 years there, rising from director to senior director of marketing and communications in 2024, according to Crustdata people data.
The foundation for that rise was laid at Cardinal Innovations, where Brooks served as Communications Manager from 2008 to 2019. A communicator by training, the new VP Marketing & Communications holds a bachelor's degree in journalism and sociology from East Tennessee State University.
Why It Matters For Vaya Partners
Vaya Partners unites Partners Health Management and Vaya Health, building on decades of service to more than 225,000 members in 47 North Carolina counties. As the state's largest specialty managed care organization and local management entity, it oversees publicly funded care for people with mental health, substance use, intellectual or developmental disability and traumatic brain injury needs, managing Medicaid, federal, state and local funding.
The organization is also growing quickly. Crustdata company data shows a headcount of 1,202, up 80.5% over the past 12 months. Headquartered in Gastonia, Vaya Partners counts 549 people in North Carolina, including 199 in Greater Asheville and 121 in Charlotte Metro.
What's Next
Brooks now leads marketing and communications at Vaya Partners, bringing firsthand knowledge of one of the organizations behind the combined entity. That experience leaves the new VP Marketing & Communications well placed to shape how the organization speaks to members and communities across the state. Hiring remains active as well, with 41 job listings posted since August 8, 2026, led by PCS Assessor RN roles throughout North Carolina.
Hiro News tracks leadership moves across go-to-market teams every day. People, company and job data in this story comes from Crustdata.
Questions and Answers
Who is the new VP Marketing & Communications at Vaya Partners?
Cyndy Brooks became VP Marketing & Communications at Vaya Partners in October 2026. Brooks most recently served as Senior Director Marketing and Communications at Partners Health Management.
What is Cyndy Brooks's background?
Brooks has more than 15 years in marketing and communications. After starting out as Communications Manager at Cardinal Innovations in 2008, Brooks spent 7 years at Partners Health Management, rising from director to senior director of marketing and communications.
What does Vaya Partners do?
Vaya Partners unites Partners Health Management and Vaya Health to serve more than 225,000 members in 47 North Carolina counties. As the state's largest specialty managed care organization and local management entity, it oversees publicly funded care for mental health, substance use, intellectual or developmental disability and traumatic brain injury needs.
· people and company records, retrieved November 8, 2026. Source: Crustdata.