Ashley Rycroft Appointed as Head of Sales at MEDFAR
MEDFAR names Ashley Rycroft Head of Sales, adding a leader with more than two decades of experience and senior roles at Lifemark Health Group, Level Access and eSSENTIAL Accessibility.
The Move
- New role
- Head of Sales
- Company
- MEDFAR
- Previously
- Vice President, Business Development & Growth, Lifemark Health Group
- Announced
- November 12, 2026
By the Numbers: MEDFAR
- Years of experience
- 24
- Sales team
- 20
- Employees
- 228
- Funding raised
- $42.6 million
Data: Crustdata, as of November 12, 2026
MEDFAR has appointed Ashley Rycroft as Head of Sales, bringing a seasoned commercial leader to the Montreal healthcare software company. She joins from Lifemark Health Group, where she served as Vice President, Business Development & Growth.
A Track Record In Sales
Rycroft's career spans more than two decades, including a decade in sales, according to Crustdata people data. She joined Lifemark Health Group in 2024, following a stint as Syndicated Data Lead at Hotspex. Before that, she served as Regional Vice President of Sales at Level Access and at eSSENTIAL Accessibility, and earlier was Director of Business Development at Environics Analytics.
Her rise at PharmaCommunications Group was steady: starting as Manager, Client Services, she advanced to Director, Client Services and ultimately to Vice-President, Sales & Marketing. Rycroft also holds an M.Sc in Exercise Physiology from McGill University.
Why It Matters For MEDFAR
MEDFAR develops cloud-based electronic medical records through MYLE, tailored to general practitioners, and PLEXIA, built for specialists. Founded in 2010 and headquartered in Montreal, the company creates its software in partnership with doctors and healthcare administrators, guided by the needs of its clients.
Crustdata company data shows MEDFAR employs 228 people, up 5.1% over the past six months, with 178 based in Canada and 35 in India. The company has raised $42.6 million, including a $22.4 million Series C from Investissement Quebec in April 2023, and announced the acquisition of CareWay in March 2025.
What's Next
As Head of Sales, Rycroft will lead a 20-person sales team that has added 4 members over the past 12 months. Her appointment follows the arrival of a new Chief Revenue leader in October 2026, strengthening the company's commercial leadership. MEDFAR is also expanding its sales reach, with 17 sales listings posted since August 12, including Sales Development Representative and Regional Sales Manager roles in Toronto, Ottawa and Oshawa.
Hiro News tracks leadership moves across go-to-market teams every day. People, company and job data in this story comes from Crustdata.
Questions and Answers
Who is the new Head of Sales at MEDFAR?
Ashley Rycroft joined MEDFAR as Head of Sales in November 2026. She most recently served as Vice President, Business Development & Growth at Lifemark Health Group.
What is Ashley Rycroft's background?
Rycroft has more than two decades of experience, including a decade in sales. She served as Regional Vice President of Sales at Level Access and eSSENTIAL Accessibility, and rose from Manager, Client Services to Vice-President, Sales & Marketing at PharmaCommunications Group. She holds an M.Sc in Exercise Physiology from McGill University.
What does MEDFAR do?
MEDFAR develops cloud-based electronic medical records, with MYLE tailored to general practitioners and PLEXIA built for specialists. Founded in 2010 and headquartered in Montreal, the company employs 228 people and has raised $42.6 million.
· people and company records, retrieved November 12, 2026. Source: Crustdata.