Taylor Hawes Appointed as Chief Marketing Officer at Rula

Rula has appointed Taylor Hawes as Chief Marketing Officer, adding a seasoned marketing executive to its leadership team. Hawes brings more than a decade in marketing to the role and joins from Point Wild, where they most recently held the same title.

A Track Record In Marketing

According to Crustdata people data, Hawes has built a 15-year marketing career that began in 2010. At Point Wild, they led marketing from 2023, a tenure of 3 years.

Before that, Hawes spent 2 years at Aura, a company of 1,363 people, holding senior posts as SVP Marketing, Customer Acquisition from 2020 and SVP Growth from 2021. The foundations of that career were laid at Hostgator.com, which Hawes joined as Chief Marketing Officer in 2010, and at Endurance International Group, where they served as SVP Marketing from 2012.

Why It Matters For Rula

Founded in 2019, Rula is on a mission to make mental healthcare work for everyone by strengthening the connections between patients, providers and payers. Patients can find a high-quality therapist or psychiatric practitioner who accepts insurance and is taking new patients, while providers gain the flexibility of private practice, with Rula handling the marketing, credentialing, billing and administrative work so they can focus on care.

Crustdata company data shows Rula employs 2,710 people, up 10.2% over the past year. Healthcare Services, its largest function, counts 1,773 people after growing 42% in that time. The remote-first company has raised $110.8 million, including a Series C in July 2024. In a business where marketing helps connect patients with providers, Hawes's background in customer acquisition and growth fits closely with that model.

What's Next

Hawes, who joined in September 2026, now leads a Marketing team of 39 people that welcomed 21 new members over the past year. The leadership bench has grown as well, with a VP of Brand & Organic Growth arriving in September 2026 and a Director of Performance Marketing in January 2026. Rula is also recruiting for senior affiliate marketing and events marketing positions, giving the new marketing chief further room to build.