Saurav Bhattaccharjee Appointed as Chief Marketing Officer at Greenply

Greenply has appointed Saurav Bhattaccharjee as Chief Marketing Officer, effective November 2026. Bhattaccharjee joins from Orient Electric, where the marketer most recently served as Deputy General Manager Consumer Lighting.

A Track Record In Marketing

According to Crustdata people data, Bhattaccharjee has spent 17 years in marketing, much of it in lighting. The Orient Electric role, which began in October 2025, followed a long run at Wipro Lighting as Product Category Lead for indoor and channel marketing.

The career began in 2009 with a marketing and sales internship at Stanley Black & Decker. Product management came next, with roles at Hindware and Forvia Hella before a step up to Product Manager Lighting at Hafele India. Bhattaccharjee then moved into brand leadership as Global Brand Manager at Tega Industries. The marketer also holds an MBA from Amity University and a certification in Applied Business Analytics from the Indian School of Business.

Why It Matters For Greenply

Greenply's furniture hardware business is a collaborative venture with SAMET, a furniture accessory manufacturer, offering products designed to add function, value and beauty to living spaces. Crustdata company data shows the business employs 126 people, up 9.6% over the past 12 months.

Commercial and technical teams have driven that growth. Sales, the largest function at 28 people, grew 100% in a year, while Engineering expanded 54.5% and Operations 45.5%. Gujarat is the company's main hub with 53 employees, and Maharashtra is home to 22 more.

What's Next

Bhattaccharjee takes charge of marketing at Greenply in November 2026, based in the Mumbai Metropolitan Region. The role draws on deep experience across product management, channel marketing and global brand building, and it arrives as the company's commercial teams continue to expand. The appointment was announced on November 2, 2026.