Shelly Shimoni Appointed as VP Growth at Atera
Atera has named Shelly Shimoni VP Growth, adding a marketing leader with more than 15 years of experience and senior roles at Monday.com and Verbit.ai.
The Move
- New role
- VP Growth
- Company
- Atera
- Previously
- Head of Marketing, Monday.com
- Announced
- November 1, 2026
By the Numbers: Atera
- Years in marketing
- 16
- Employees
- 421
- Marketing team
- 26
- Funding raised
- $102 million
Data: Crustdata, as of November 1, 2026
Atera has appointed Shelly Shimoni as VP Growth, placing a seasoned marketing leader at the head of its growth agenda. Shimoni joins from Monday.com, where they most recently served as Head of Marketing.
A Track Record In Marketing
According to Crustdata people data, Shimoni has built a marketing career spanning more than 15 years. At Verbit.ai, the new VP Growth rose from Director of Demand Generation to Head of Growth Business and then to VP, E-commerce & Direct Business, before moving to Monday.com.
Earlier experience includes growth marketing roles at Strauss Group and a tenure as Growth Marketing Director at McCann from 2013 to 2017. That foundation rests on an M.A in Internet and New Media from The Hebrew University.
Why It Matters For Atera
Atera builds Autonomous IT for the modern enterprise. Its agent, Robin by Atera, detects, diagnoses and resolves technical issues at the endpoint and in the cloud, with a 92% autonomous resolution rate and a 2-minute average resolution time. The platform unites remote monitoring, service desk, ticketing and automation in a single system, with native integration with ServiceNow, Azure AD and Intune.
Crustdata company data shows Atera employs 421 people, up 16% over the past year after adding 58 people. The sales organization has grown even faster, rising 38.6% to 61.
Backed For Growth
Founded in 2011 and headquartered in Tel Aviv, Atera has raised $102 million, including a $77 million Series B in July 2021 from General Atlantic and K1 Investment Management. The company is home to 294 employees in Israel and a team of 56 in the United States.
What's Next
Shimoni takes charge of growth alongside a marketing team of 26 that has welcomed 13 new joiners in the past year. The function has been steadily adding senior talent, with a Vice President Product Marketing arriving in November 2025, a Vice President of Brand in December 2025 and a Director of Marketing Operations in September 2026. Atera is also hiring a Senior Product Marketing Manager in New York.
Hiro News tracks leadership moves across go-to-market teams every day. People, company and job data in this story comes from Crustdata.
Questions and Answers
Who is the new VP Growth at Atera?
Shelly Shimoni joined Atera as VP Growth in September 2026 after serving as Head of Marketing at Monday.com.
What is Shelly Shimoni's background?
Shimoni has more than 15 years in marketing. Before joining Monday.com, the new VP Growth rose from Director of Demand Generation to VP, E-commerce & Direct Business at Verbit.ai, following earlier roles at Strauss Group and McCann.
What does Atera do?
Atera builds Autonomous IT for the modern enterprise. Its agent, Robin by Atera, detects, diagnoses and resolves technical issues at the endpoint and in the cloud. The company employs 421 people.
· people and company records, retrieved November 1, 2026. Source: Crustdata.