Penelope Thralls Appointed as VP, Sales Excellence at Deloitte
Deloitte names Penelope Thralls VP, Sales Excellence, bringing more than three decades in sales across IBM, EY and Veeva Systems to the role.
The Move
- New role
- VP, Sales Excellence
- Company
- Deloitte
- Previously
- Account Partner, MedTech, Veeva Systems
- Announced
- October 28, 2026
By the Numbers: Deloitte
- Years in sales
- 31
- Years at IBM
- 12
- Sales Excellence unit
- 92
- Employees
- 538,821
Data: Crustdata, as of October 28, 2026
Deloitte has appointed Penelope Thralls as VP, Sales Excellence, starting in October 2026. She brings more than three decades in sales to the role, with a career spanning IBM, EY and Veeva Systems, where she was most recently Account Partner, MedTech.
A Track Record In Sales
Thralls has built 31 years of sales experience since starting out in 1995 as a Sales Representative at SGI, according to Crustdata people data. She joins from Veeva Systems, where she has served as Account Partner, MedTech since 2023. Before that, she spent seven years at EY, first as Microsoft Alliance Sales Leader and then as Client Executive, Life Sciences and MedTech.
Her earlier career includes 12 years at IBM, where she began as a Client Executive and later moved into Global Business Services, as well as a role as Inside Sales Representative at OmniViz. Based in the San Diego Metropolitan Area, she holds a BS in Mechanical Engineering from the University of New Hampshire.
Why It Matters For Deloitte
Deloitte's member firms around the world help clients become leaders wherever they choose to compete, pairing advice with action and integrity. Crustdata company data shows the firm employs 538,821 people, up 6.7% over the past 12 months, with 163,529 in India and 83,926 in the United States.
Commercial capacity is growing in step. The Business Development organization numbers 58,604 people and expanded 7.7% over the same period.
Growth Through Acquisition
The firm has added capabilities through a steady run of deals this year. It announced the acquisition of Tjene in April 2026 and Blocknative in May 2026, followed by Vision.bi in June. In August 2026, Deloitte announced the acquisitions of The Orange Partnership and Wavicle Data Solutions.
What's Next
Thralls steps into the role in October 2026, joining a Sales Excellence unit of 92 people. She arrives as Deloitte continues to strengthen its sales leadership, which welcomed a Senior Vice President of Sales and a Vice President of Sales in August 2026 and a Vice President Digital Solutions Sales Executive in September. Across the firm, 1,387 sales roles have been listed since July 28.
Hiro News tracks leadership moves across go-to-market teams every day. People, company and job data in this story comes from Crustdata.
Questions and Answers
Who is the new VP, Sales Excellence at Deloitte?
Penelope Thralls has been named VP, Sales Excellence at Deloitte, starting in October 2026. She joins from Veeva Systems, where she was most recently Account Partner, MedTech.
What is Penelope Thralls's background?
Thralls has more than three decades in sales, beginning in 1995 at SGI. She spent 12 years at IBM and seven years at EY before joining Veeva Systems in 2023. She holds a BS in Mechanical Engineering from the University of New Hampshire.
What does Deloitte do?
Deloitte's member firms around the world help clients become leaders wherever they choose to compete, combining advice with action and integrity. Headquartered in New York, the firm employs 538,821 people.
· people and company records, retrieved October 28, 2026. Source: Crustdata.