Luc Perraudin Appointed as Directeur Marketing at CELESTE
Luc Perraudin joins CELESTE as Directeur Marketing, bringing more than three decades of marketing experience and a career built at Bouygues Telecom Business.
The Move
- New role
- Directeur Marketing
- Company
- CELESTE
- Previously
- Directeur général adjoint, Bouygues Telecom Business
- Announced
- November 1, 2026
By the Numbers: CELESTE
- Years in marketing
- 34
- Years at Bouygues Telecom Business
- 27
- Marketing team
- 19
- Debt financing
- $315.3 million
Data: Crustdata, as of November 1, 2026
CELESTE has appointed Luc Perraudin as Directeur Marketing, effective October 2026. The seasoned marketer arrives from Bouygues Telecom Business, where Perraudin most recently served as Directeur général adjoint after more than two decades with the company.
A Track Record In Marketing
According to Crustdata people data, Perraudin has 34 years of experience in marketing, 27 of them at Bouygues Telecom Business. That tenure began in 1998 with the post of Responsable Marketing Clients Entreprises et Communication and spanned six roles, culminating in the appointment as Directeur général adjoint in 2024. Along the way came senior posts as Directeur Marketing Entreprises from 2005 and Directeur PME from 2011.
Perraudin also served as Directeur général of Keyyo from 2019, adding general management experience to a deep marketing background. An earlier chapter at Bouygues Telecom, starting in 1997, combined consumer direct marketing with responsibility for launching its business brand. The new Directeur Marketing holds a DESS in Marketing from the University of Paris I: Panthéon-Sorbonne.
Why It Matters For CELESTE
Founded in 2001 and headquartered in Champs-sur-Marne, CELESTE is a French telecom operator dedicated to businesses, specializing in fiber optic, cloud and cybersecurity solutions. Its privately owned fiber network spans more than 14,000 km across France and Switzerland, and the company operates 4 data centers certified to ISO 27001 and HDS. CELESTE serves more than 20,000 customers through 15 regional offices and extends its reach beyond France through its Swiss subsidiary, VTX Telecom.
Crustdata company data shows CELESTE employs 550 people, up 5.6% over 12 months, with its sales organization growing 18.3% to 97. The company secured $315.3 million in debt financing in June 2021 and acquired Magic Online in April 2024.
What's Next
Perraudin joins a marketing function of 19 people that has grown 11.8% over the past year. The appointment comes as CELESTE builds out its teams across France, with 25 job listings posted since August 2026. Many are commercial roles in cities including Toulouse, Lyon, Bordeaux and Nantes, pointing to continued regional growth.
Hiro News tracks leadership moves across go-to-market teams every day. People, company and job data in this story comes from Crustdata.
Questions and Answers
Who is the new Directeur Marketing at CELESTE?
Luc Perraudin joined CELESTE as Directeur Marketing in October 2026. Perraudin most recently served as Directeur général adjoint at Bouygues Telecom Business.
What is Luc Perraudin's background?
Perraudin has 34 years of experience in marketing, including 27 years and six roles at Bouygues Telecom Business, rising to Directeur général adjoint. Other senior posts include Directeur Marketing Entreprises, Directeur PME and Directeur général of Keyyo.
What does CELESTE do?
CELESTE is a French telecom operator dedicated to businesses, specializing in fiber optic, cloud and cybersecurity solutions. It runs a privately owned fiber network of more than 14,000 km across France and Switzerland and serves more than 20,000 customers.
· people and company records, retrieved November 1, 2026. Source: Crustdata.