Hussein El Reda Appointed as Head of Sales Marketing at Abdelaziz Art Center
Hussein El Reda joins Abdelaziz Art Center as Head of Sales Marketing, bringing more than two decades of commercial experience and senior leadership roles at PSP Services and Elite Empire.
The Move
- New role
- Head of Sales Marketing
- Company
- Abdelaziz Art Center
- Previously
- Director of integrated solutions, PSP Services
- Announced
- October 30, 2026
By the Numbers: Abdelaziz Art Center
- Years of experience
- 25
- Career began
- 2001
- Years at DIB
- 5
- Abdelaziz Art Center founded
- 1985
Data: Crustdata, as of October 30, 2026
Abdelaziz Art Center has appointed Hussein El Reda as Head of Sales Marketing. The Dubai-based executive brings more than two decades of commercial experience to the luxury fragrance house, including senior leadership as a Director at PSP Services and as Managing Director at Elite Empire.
Career Highlights
El Reda's career began in 2001 and now spans 25 years, according to Crustdata people data. Most recently, El Reda served as a Director at PSP Services, leading integrated solutions after joining the company in September 2023. Before that, the executive held the top post of Managing Director at Elite Empire, a role taken on in 2019.
Well-known employers feature throughout the record, from five years at DIB to a post as Senior Relationship Manager at Commercial Bank of Dubai and time at Hewlett Packard Enterprise and CAP. The commercial track record also covers business development as Business Development Manager at Business Experts MEA and channel sales as Channel Account Manager at COPAR. El Reda holds a Diploma in Network Test Maintenance Engineering from the American University of Beirut.
Why It Matters For Abdelaziz Art Center
Founded in 1985 and headquartered in Sharjah, Abdelaziz Art Center is a luxury destination for oud and niche fragrances in the UAE. The company specializes in premium corporate gifting and wedding fragrance experiences, crafting customized solutions for brands, events and VIP clients. Its focus rests on high-quality products, elegant packaging and personalized scent experiences.
Crustdata company data shows a team that reaches beyond its home market, with people based in Italy and Egypt as well as across the United Arab Emirates.
What's Next
El Reda stepped into the role in September 2026, and the appointment was announced on October 30, 2026. Working from Dubai, the new Head of Sales Marketing brings a background spanning business development, channel sales and relationship management to the company's corporate gifting and wedding fragrance offerings.
Hiro News tracks leadership moves across go-to-market teams every day. People, company and job data in this story comes from Crustdata.
Questions and Answers
Who is the new Head of Sales Marketing at Abdelaziz Art Center?
Hussein El Reda is the new Head of Sales Marketing at Abdelaziz Art Center, starting in September 2026. El Reda brings more than two decades of experience and most recently served as a Director at PSP Services, leading integrated solutions.
What is Hussein El Reda's background?
El Reda's career began in 2001 and includes senior leadership as a Director at PSP Services and as Managing Director at Elite Empire. Earlier experience includes five years at DIB, a post as Senior Relationship Manager at Commercial Bank of Dubai, and time at Hewlett Packard Enterprise and CAP.
What does Abdelaziz Art Center do?
Abdelaziz Art Center is a luxury destination for oud and niche fragrances in the UAE, founded in 1985 and headquartered in Sharjah. The company specializes in premium corporate gifting and wedding fragrance experiences, with customized solutions for brands, events and VIP clients.
· people and company records, retrieved October 30, 2026. Source: Crustdata.