Hayley Richter Appointed as Regional Head of Customer Success at Powerfleet
Powerfleet names Hayley Richter Regional Head of Customer Success, adding eight years of customer success expertise and a rise through three roles at Upstream.
The Move
- New role
- Regional Head of Customer Success
- Company
- Powerfleet
- Previously
- Director of Customer, Upstream
- Announced
- October 26, 2026
By the Numbers: Powerfleet
- Years in Customer Success
- 8
- Years at Upstream
- 3
- Employees
- 2,633
- Funding raised
- $59.9 million
Data: Crustdata, as of October 26, 2026
Powerfleet has appointed Hayley Richter as Regional Head of Customer Success, bringing eight years of customer success experience to the company. She joins from Upstream, where she rose from Customer Success Manager to Director of Customer in three years.
A Track Record In Customer Success
At Upstream, each of Richter's three roles carried greater responsibility. She joined in 2023 as a Customer Success Manager, stepped up to Head of Customer Success in 2024 and was named Director of Customer in 2026. According to Crustdata people data, her career spans more than a decade, beginning in 2014.
Before Upstream, she worked as a Customer Success Manager at Johanson Group. Earlier roles as Costing Manager at CTI Logistics and Customer Service Manager at Brightgreen gave her a grounding in both operational and customer-facing work, a strong foundation for her move into customer success.
Why It Matters For Powerfleet
Powerfleet is a global provider of artificial intelligence of things software-as-a-service for the mobile asset industry. Founded in 1993 and headquartered in Woodcliff Lake, New Jersey, the company brings together data from any source to deliver actionable insights that help customers save lives, time, and money.
Crustdata company data shows a workforce of 2,633 people, with the largest teams in South Africa, the United States, India, Germany and Mexico. Growth has been broad: Sales expanded 59% over the past 12 months, while Support grew 31.6%. The company has also extended its reach through acquisitions, announcing deals for MiX Telematics in February 2024 and Fleet Complete in September 2024.
What's Next
In her new role, Richter will lead customer success at a regional level for Powerfleet. She joins a Support organization of 200 people, and the company's customer success team has welcomed nine new joiners over the past 12 months. Her climb from Customer Success Manager to Director of Customer equips her well to strengthen customer relationships as Powerfleet continues to grow.
Hiro News tracks leadership moves across go-to-market teams every day. People, company and job data in this story comes from Crustdata.
Questions and Answers
Who is the new Regional Head of Customer Success at Powerfleet?
Hayley Richter is the new Regional Head of Customer Success at Powerfleet, starting in October 2026. She was most recently Director of Customer at Upstream.
What is Hayley Richter's background?
Richter has eight years of experience in customer success and a career spanning more than a decade. At Upstream she rose from Customer Success Manager to Head of Customer Success and then Director of Customer. Earlier, she worked at Johanson Group, CTI Logistics and Brightgreen.
What does Powerfleet do?
Powerfleet provides artificial intelligence of things software-as-a-service for the mobile asset industry, turning data from any source into actionable insights. Founded in 1993 and headquartered in Woodcliff Lake, New Jersey, United States, it employs 2,633 people.
· people and company records, retrieved October 26, 2026. Source: Crustdata.