Dave Goodfellow Appointed as Head of Marketing Science at Tracksuit

Tracksuit has appointed Dave Goodfellow as Head of Marketing Science. He joins the brand tracking company from Pinterest, where he most recently served as Head of Measurement, Asia-Pacific Enterprise, and brings more than a decade of marketing experience to the role.

A Track Record In Marketing

Goodfellow joined Pinterest in 2021 as Head of Measurement, Australia, Japan & New Zealand, and in March 2024 stepped up to lead measurement across the Asia-Pacific Enterprise business. According to Crustdata people data, his career spans more than 15 years, with senior titles in measurement, partnerships and social media marketing.

From 2016 to 2021 he built his partnerships expertise at Oracle, rising from Strategic Partnerships Manager, JAPAC to Strategic Partnerships Director, International and ultimately Senior Global Strategic Partnerships Director. Before that, roles at SDL, Rinsed and Bite Communications grounded him in social media, digital marketing and public relations. He holds a Master of Professional Communication from the University of Western Sydney.

Why It Matters For Tracksuit

Founded in 2021 and headquartered in Auckland, Tracksuit offers affordable, always-on brand tracking that gives companies a common language to measure and communicate the value of brand. A measurement leader is a natural fit for a business built around proving that value. Crustdata company data shows Tracksuit employs 230 people, up 9% over 12 months, with 92 based in New Zealand and 62 in Australia.

Investors have backed that momentum with $43.6 million in total funding, including a $25.4 million Series B in June 2025 from a group that includes VMG Partners, Altos Ventures and Blackbird Ventures. In July 2026, the company announced its acquisition of Hall.

What's Next

Goodfellow takes charge of marketing science within a Marketing team of 40 people, which has grown 37.9% over the past year after adding 32 new hires. He joins a leadership bench that has expanded steadily through 2026, with a Chief Marketing Officer and a Head of Product Marketing starting in June and a Head of Growth Enablement arriving in September. His measurement experience strengthens Tracksuit's mission to get brand data in every boardroom.