David Plunkett Appointed as Vice President of Strategic Sales at Labelmaster
Labelmaster names David Plunkett Vice President of Strategic Sales, bringing more than two decades of sales experience, including eight years at Graco.

The Move
- New role
- Vice President of Strategic Sales
- Company
- Labelmaster
- Previously
- Sales Director Sales Manager, Geon Performance Solutions
- Announced
- October 29, 2026
By the Numbers: Labelmaster
- Years in sales
- 22
- Years at Graco
- 8
- Labelmaster employees
- 187
- Sales team
- 43
Data: Crustdata, as of October 29, 2026
Labelmaster has appointed David Plunkett as Vice President of Strategic Sales. A sales leader with more than two decades of experience, Plunkett spent eight years at Graco, climbing from Area Sales Manager to Senior Key Account Manager.
A Track Record In Sales
Plunkett joins from Geon Performance Solutions, where they have served as Sales Director since December 2024. Before that, Plunkett held the post of National Sales Manager at Austin Hardware & Supply, according to Crustdata people data.
Graco marked the longest chapter of that career. Over eight years with the company, Plunkett rose from Area Sales Manager to Senior Area Sales Manager and on to Senior Key Account Manager. Earlier experience includes two years as Territory Manager at Henkel and six years as an Industrial Sales Representative at Sherwin-Williams. The new vice president also holds an MBA from Keller Graduate School of Management of DeVry University.
Why It Matters For Labelmaster
Founded in 1967 and headquartered in Chicago, Labelmaster helps companies comply with the regulations that govern dangerous goods and hazardous materials. Its offering spans hazmat labels, UN certified packaging, hazmat placards, regulatory publications, software and regulatory training, supported by consulting services that help customers answer regulatory questions.
Crustdata company data shows Labelmaster employs 187 people, with 133 in the Greater Chicago Area and 21 in the Greater Seattle Area. Sales is the company's largest function, with 43 people representing 23% of the workforce, while the engineering team of 16 has grown 6.7% over the past year.
What's Next
Plunkett steps into the role in October 2026, taking charge of strategic sales and working alongside a sales organization of 43. Based in Crystal Lake, Illinois, Plunkett brings deep experience across territory, key account and national sales roles to a company that has built its business on compliance expertise.
Hiro News tracks leadership moves across go-to-market teams every day. People, company and job data in this story comes from Crustdata.
Questions and Answers
Who is the new Vice President of Strategic Sales at Labelmaster?
David Plunkett joined Labelmaster as Vice President of Strategic Sales in October 2026. Plunkett brings more than two decades in sales and most recently served as Sales Director at Geon Performance Solutions.
What is David Plunkett's background?
Plunkett spent eight years at Graco, rising from Area Sales Manager to Senior Key Account Manager, and earlier held sales roles at Henkel and Sherwin-Williams. Plunkett also holds an MBA from Keller Graduate School of Management of DeVry University.
What does Labelmaster do?
Founded in 1967 and headquartered in Chicago, Labelmaster helps companies comply with dangerous goods and hazardous materials regulations. It provides hazmat labels, UN certified packaging, regulatory publications, software, training and consulting services.
· people and company records, retrieved October 29, 2026. Source: Crustdata.