Aya Nada Appointed as Chief Marketing Officer at Vie Communities
Vie Communities names Aya Nada Chief Marketing Officer, adding a seasoned leader with more than a decade in marketing and a run of senior leadership roles.
The Move
- New role
- Chief Marketing Officer
- Company
- Vie Communities
- Previously
- Head of Marketing & PR, Orascom Development
- Announced
- November 1, 2026
By the Numbers: Vie Communities
- Years in marketing
- 14
- Employees
- 101
- Headcount growth (6 months)
- 215.6%
- Employees in Egypt
- 97
Data: Crustdata, as of November 1, 2026
Vie Communities has appointed Aya Nada as Chief Marketing Officer, placing an experienced brand builder at the head of marketing for the fast-growing Egyptian-Emirati developer. Nada arrives from Orascom Development, where they served as Head of Marketing & PR.
A Track Record In Marketing
Nada's career spans more than 15 years, 14 of them in marketing, according to Crustdata people data. The move to Vie Communities caps a steady climb through senior roles. Before joining Orascom Development in September 2025, Nada held the same title at The MarQ Communities from 2024, led commercial and retail marketing at Ora Developers Egypt from 2023 and served as Head of Marketing & Communications at Chestertons Egypt from 2022.
That leadership rests on a strong grounding in consumer brands. From 2018, Nada was Group Product Manager at L'Oréal, a role that followed a rapid rise at Americana Restaurants from Digital Marketing & Social Media Manager to Costa Coffee Regional Marketing Manager and then KFC Egypt Marketing Manager. A graduate of The American University in Cairo, the new Chief Marketing Officer holds a Bachelor of Arts with a major in Mass Communication and a minor in Business Administration and Psychology.
Why It Matters For Vie Communities
Vie Communities is an Egyptian-Emirati real estate developer creating elite communities across Egypt. Founded in 2026, the company has scaled quickly: Crustdata company data shows 101 employees today, up from 32 six months ago, a gain of 215.6%. The team is firmly rooted in Egypt, where 97 employees are based, 83 of them in Cairo, and a 19-strong sales team makes up 18.8% of the workforce. For a young developer building its brand, a seasoned marketing chief is a timely addition.
What's Next
Nada takes up the role in November 2026 and will be based in Cairo, the company's largest hub. The new Chief Marketing Officer will lead a growing function that has added 3 team members over the past 12 months, including a Marketing Director who started in April 2026, giving Vie Communities a strong platform for its next phase of growth.
Hiro News tracks leadership moves across go-to-market teams every day. People, company and job data in this story comes from Crustdata.
Questions and Answers
Who is the new Chief Marketing Officer at Vie Communities?
Aya Nada is the new Chief Marketing Officer at Vie Communities, starting in November 2026. Nada joins from Orascom Development, where they served as Head of Marketing & PR.
What is Aya Nada's background?
Nada has more than 15 years of experience, 14 of them in marketing. Senior roles include Head of Marketing & PR at Orascom Development and The MarQ Communities, with earlier posts at L'Oréal and Americana Restaurants. Nada holds a Bachelor of Arts from The American University in Cairo.
What does Vie Communities do?
Vie Communities is an Egyptian-Emirati real estate developer creating elite communities across Egypt. Founded in 2026, the company employs 101 people, up from 32 six months ago.
· people and company records, retrieved November 1, 2026. Source: Crustdata.