Alison Hazell Appointed as Chief Marketing Officer at Ashtead Technology
Alison Hazell joins Ashtead Technology as Chief Marketing Officer after 7 years at EnerMech, a tenure that took the executive from Senior Communications and Marketing Manager to the top marketing role.
The Move
- New role
- Chief Marketing Officer
- Company
- Ashtead Technology
- Previously
- Chief Marketing Officer, EnerMech
- Announced
- November 1, 2026
By the Numbers: Ashtead Technology
- Years at EnerMech
- 7
- Employees
- 441
- Sales team
- 67
- Rental fleet assets
- 30,000
Data: Crustdata, as of November 1, 2026
Ashtead Technology has appointed Alison Hazell as Chief Marketing Officer, bringing in an executive who spent 7 years at EnerMech, a company of 2,880 employees, and rose through three roles there to lead its marketing.
A Track Record In Marketing
Hazell joined EnerMech in 2019 as Senior Communications and Marketing Manager, stepped up to Marketing and Communications Director in 2022 and was named Chief Marketing Officer in May 2024. According to Crustdata people data, Hazell has also served as Chief Marketing Officer at PxGeo and brings 7 years in marketing roles across more than a decade of professional experience.
That corporate rise rests on a strong foundation in agency and client work. Hazell's career began in 2011 as Head of Client Services at Immediate Media Co Branded Content, followed by senior posts as Client Director at Denvir and Director at The Brave Marketing Collective. The executive holds a Bachelor of Science in Psychosocial Studies and Management from the University of East Anglia.
Why It Matters For Ashtead Technology
Founded in 1985, Ashtead Technology provides equipment rental, advanced underwater technologies and support services to the global energy sector, backed by one of the largest independent rental fleets in the industry with over 30,000 assets. The public company serves customers from facilities in key offshore energy hubs across the UK, USA, UAE, Norway, Canada and Singapore. Its growth has come both organically and through strategic acquisition, including ACE Winches in November 2023 and Seatronics in October 2024.
Crustdata company data shows a workforce of 441, up 1.6% over the past year, with 282 people in the United Kingdom and 76 in the United States. The commercial engine is gaining momentum too, with the Sales team up 17.5% in 12 months to 67 people.
What's Next
Hazell took the helm of marketing at Ashtead Technology in September 2026 and works from the Greater Aberdeen Area, home to 216 of the company's people. The new Chief Marketing Officer arrives as the business continues to recruit, with 11 open roles across the United Kingdom, Norway, Canada and the United States.
Hiro News tracks leadership moves across go-to-market teams every day. People, company and job data in this story comes from Crustdata.
Questions and Answers
Who is the new Chief Marketing Officer at Ashtead Technology?
Alison Hazell is the new Chief Marketing Officer at Ashtead Technology, having taken up the role in September 2026. Hazell joins from EnerMech, where they most recently served as Chief Marketing Officer.
What is Alison Hazell's background?
Hazell spent 7 years at EnerMech, rising from Senior Communications and Marketing Manager to Chief Marketing Officer. Earlier roles include Director at The Brave Marketing Collective and Client Director at Denvir.
What does Ashtead Technology do?
Ashtead Technology provides equipment rental, advanced underwater technologies and support services to the global energy sector. Founded in 1985, it serves customers from facilities in key offshore energy hubs across the UK, USA, UAE, Norway, Canada and Singapore.
· people and company records, retrieved November 1, 2026. Source: Crustdata.