Vicki Scheele Appointed as VP Product Marketing at Ardoq
Ardoq has named Vicki Scheele VP Product Marketing. Scheele brings more than two decades of marketing experience, with senior roles at Adobe, Visa, Concentrix and Wiley.
The Move
- New role
- VP Product Marketing
- Company
- Ardoq
- Previously
- Senior Director, Product Marketing and Customer Insights, Wiley
- Announced
- November 5, 2026
By the Numbers: Ardoq
- Years in marketing
- 26
- Ardoq employees
- 304
- Marketing team
- 17
- Funding raised
- $162.6 million
Data: Crustdata, as of November 5, 2026
Ardoq has appointed Vicki Scheele as VP Product Marketing. Scheele joins with more than two decades in marketing and a career that includes the top marketing role at Deko and senior leadership posts at Adobe, Visa and Concentrix.
A Track Record In Marketing
Scheele has built a marketing career since 2000, according to Crustdata people data. Most recently, they served as Senior Director, Product Marketing and Customer Insights at Wiley. Before that, Scheele held the VP Product Marketing role at Concentrix from 2025 and worked as Global Product Marketing Director at Visa in 2024.
The Adobe years form the core of that record. After joining Marketo as Head of UK Marketing in 2017, Scheele rose to Head of Field Marketing at Adobe and then to Head of Marketing. That progression followed a tenure as Chief Marketing Officer at Deko in 2016. Scheele studied Maths and Management Sciences at The University of Manchester.
Why It Matters For Ardoq
Ardoq offers an AI-first Enterprise Architecture platform built on a proprietary graph foundation. Its living, always-current model of the enterprise connects people, processes, technologies and strategies, helping teams move from maintaining documentation to driving decisions.
Founded in 2013 and headquartered in Oslo, the company employs 304 people, up 10.9% over 12 months, Crustdata company data shows. Engineering, its largest function at 81 people, grew 26.6% in that period. Ardoq has raised $162.6 million in total, including a $125 million Series D backed by EQT and One Peak, and its teams work across Norway, the United States and the United Kingdom.
What's Next
From November 2026, Scheele will lead product marketing within a Marketing team of 17 that grew 13.3% over the past year. The appointment builds on continued leadership investment in the function, including a Chief Marketing Officer who joined in December 2025. Ardoq is also expanding the team, with open marketing roles that include a Product Marketing Manager in London and a Field Marketing Manager in København.
Hiro News tracks leadership moves across go-to-market teams every day. People, company and job data in this story comes from Crustdata.
Questions and Answers
Who is the new VP Product Marketing at Ardoq?
Vicki Scheele is the new VP Product Marketing at Ardoq, starting in November 2026. Scheele joins from Wiley, where they served as Senior Director, Product Marketing and Customer Insights.
What is Vicki Scheele's background?
Scheele has more than two decades in marketing, including roles as VP Product Marketing at Concentrix and Global Product Marketing Director at Visa. Earlier posts include Head of Marketing at Adobe and Chief Marketing Officer at Deko. Scheele studied Maths and Management Sciences at The University of Manchester.
What does Ardoq do?
Ardoq offers an AI-first Enterprise Architecture platform built on a proprietary graph foundation. Founded in 2013 and headquartered in Oslo, the company employs 304 people and has raised $162.6 million.
· people and company records, retrieved November 5, 2026. Source: Crustdata.