Jourdan Hathaway Appointed as Chief Marketing Officer at Universal Technical Institute

Universal Technical Institute has appointed Jourdan Hathaway as Chief Marketing Officer. With more than a decade in marketing, Hathaway most recently served as Chief Business Officer at General Assembly, where they also held the Chief Marketing Officer title.

A Track Record In Marketing

At General Assembly, a company of 2,375 employees, the new Chief Marketing Officer first led marketing from 2023 and took on the Chief Business Officer role from 2024. According to Crustdata people data, their career spans more than two decades, including more than a decade in the marketing function.

Before General Assembly, Hathaway rose from Director of Brand Management to Chief Operations Officer at Wiley University Services, serving as Vice President of Marketing along the way. Earlier roles include Head of Client Services at Intellavia and Director of Client Services at Evōk Advertising. Hathaway holds a bachelor's degree in Advertising & Public Relations from the University of Central Florida.

Why It Matters For Universal Technical Institute

Founded in 1965 and headquartered in Phoenix, Arizona, Universal Technical Institute is a nationwide provider of technical education for students training as automotive, diesel, collision repair, motorcycle and marine technicians, CNC machinists and welders. Its programs run under brands including Motorcycle Mechanics Institute, Marine Mechanics Institute and NASCAR Technical Institute, and students have the opportunity to work with over 30 industry-leading brands such as BMW, Ford and Toyota.

Crustdata company data shows Universal Technical Institute employs 4,375 people, up 6.2% over 12 months. In August 2026 the company raised $200 million in post-IPO debt from lenders including Citibank, JPMorganChase and PNC Bank.

What's Next

Hathaway takes charge of marketing at Universal Technical Institute from November 2026, joining a function that welcomed 8 new members over the past year. Recent leadership hires include a Senior Director, Performance & Growth who started in December 2025 and a Principal Engineering Manager, Marketing who started in May 2026. The company currently lists 7 open marketing roles, including Field Marketing & Community Engagement Manager positions in Austin, Long Beach and Bloomfield.