Thomas Lettry Appointed as Directeur commercial at Rivaj Group
Rivaj Group names Thomas Lettry Directeur commercial, bringing more than two decades in sales and a steady rise at On Location to Sales Director EMEA.
The Move
- New role
- Directeur commercial
- Company
- Rivaj Group
- Previously
- Sales Director EMEA, On Location
- Announced
- November 6, 2026
By the Numbers: Rivaj Group
- Years in sales
- 23
- Years at On Location
- 4
- Sales team
- 17
- Employees
- 122
Data: Crustdata, as of November 6, 2026
Rivaj Group has appointed Thomas Lettry as Directeur commercial, adding a seasoned sales leader to one of France's leading live entertainment groups. Lettry joins from On Location, where a 4-year tenure brought three senior posts and, most recently, the role of Sales Director EMEA.
A Track Record In Sales
According to Crustdata people data, Lettry began a sales career in 2003 that now spans more than two decades. At On Location, a company of 1,777 people, the progression was steady: three Sales Director roles in succession, each covering a wider territory, culminating in the EMEA remit from 2024.
The years before that built a strong foundation. Lettry served as Sales Director at Infront Sports & Media from 2013 to 2022, following a long run as Sales Manager at Quarterback from 2005 to 2013. An early role as Communication & Marketing Manager at AXA en France added marketing experience to the mix. Lettry also holds a degree in Economie et Gestion, Sport et Loisirs from Université Paris Dauphine.
Why It Matters For Rivaj Group
Formerly known as Fimalac Entertainment, Rivaj Group is a leading player in live performance and entertainment in France. The group brings together producers and complementary expertise to create, produce and stage major cultural events, from concerts and immersive shows to theatre, comedy, dance and large-scale productions.
Crustdata company data shows a team of 122 people, with 60 based in France and 54 in the Greater Paris Metropolitan Region. Momentum is building across the business: Marketing headcount has grown 37.5% over 12 months, while Accounting is up 225% over the same period.
What's Next
As Directeur commercial, Lettry will work with a Sales team of 17, the largest function at Rivaj Group at 13.9% of the workforce. The appointment, announced on November 6, 2026, takes effect this month and brings a proven record in senior sales leadership to a group focused on ambitious cultural experiences.
Hiro News tracks leadership moves across go-to-market teams every day. People, company and job data in this story comes from Crustdata.
Questions and Answers
Who is the new Directeur commercial at Rivaj Group?
Thomas Lettry joined Rivaj Group as Directeur commercial in November 2026. Lettry most recently served as Sales Director EMEA at On Location.
What is Thomas Lettry's background?
Lettry has more than two decades in sales. During 4 years at On Location, Lettry held three Sales Director roles, each with a wider territory, and earlier served as Sales Director at Infront Sports & Media from 2013 to 2022.
What does Rivaj Group do?
Rivaj Group, formerly known as Fimalac Entertainment, is a live performance and entertainment group in France. It brings together producers dedicated to creating, producing and staging major cultural events, from concerts and immersive shows to theatre, comedy and dance. The group employs 122 people.
· people and company records, retrieved November 6, 2026. Source: Crustdata.