Ron Harel Appointed as Head of Sales at Velocity
Velocity names Ron Harel Head of Sales, adding more than two decades of experience and a record of sales leadership that includes Director of Sales, EMEA at Papaya Global.
The Move
- New role
- Head of Sales
- Company
- Velocity
- Previously
- Head of Growth, Maestro
- Announced
- October 26, 2026
By the Numbers: Velocity
- Years of experience
- 21
- Sales team
- 41
- Employees
- 432
- Funding raised
- $31 million
Data: Crustdata, as of October 26, 2026
Velocity has appointed Ron Harel as Head of Sales, bringing more than two decades of professional experience and a strong record in sales leadership to one of the eCommerce sector's growing enablers in India.
A Track Record In Sales
Harel joins from Maestro, where they most recently served as Head of Growth. That role followed a standout run at Papaya Global, where Harel climbed from Sales Executive to Senior Sales Executive, stepped up to Head of Sales and went on to become Director of Sales, EMEA.
According to Crustdata people data, the career began in 2005 at Lehman Brothers as an Associate Partner. Further senior experience includes Community Director at Summit, alongside an advisory role at Yoola. Harel holds a Bachelor's degree from the University of Michigan.
Why It Matters For Velocity
Velocity powers the growth of eCommerce brands in India. Founded in 2020 as a cash flow-based financing platform, the Bengaluru company now serves more than 4,000 brands with collateral-free funding, smart shipping, advanced analytics, payments and AI solutions.
The business is scaling steadily. Crustdata company data shows a headcount of 432, up 16.1% over the past 12 months, with teams across India, the United States and Brazil. Velocity has raised $31 million in funding from backers including Valar Ventures and FJ Labs.
What's Next
As Head of Sales, Harel will lead a Sales team of 41 people that has grown 13.9% over the past year, adding 7 joiners along the way. The function has also strengthened its senior bench, with a Sales Head for enterprise business and a Head of Commercial Strategy and Partnerships joining in January 2026. Harel's appointment took effect in October 2026 and was announced on October 26, 2026.
Hiro News tracks leadership moves across go-to-market teams every day. People, company and job data in this story comes from Crustdata.
Questions and Answers
Who is the new Head of Sales at Velocity?
Ron Harel is the new Head of Sales at Velocity, starting in October 2026. Harel joins from Maestro, where they most recently served as Head of Growth.
What is Ron Harel's background?
Harel brings more than two decades of experience, including a rise from Sales Executive to Director of Sales, EMEA at Papaya Global. Earlier roles include Associate Partner at Lehman Brothers, and Harel holds a Bachelor's degree from the University of Michigan.
What does Velocity do?
Velocity, founded in 2020 and based in Bengaluru, helps eCommerce brands in India grow. It serves more than 4,000 brands with collateral-free funding, smart shipping, advanced analytics, payments and AI solutions.
· people and company records, retrieved October 26, 2026. Source: Crustdata.