Rich Smith Appointed as Senior Vice President of Sales at Ubiquity
Ubiquity names Rich Smith Senior Vice President of Sales, adding a commercial leader with more than three decades in sales and senior roles at ReferWell and Axion Contact.
The Move
- New role
- Senior Vice President of Sales
- Company
- Ubiquity
- Previously
- Senior Vice President of Sales, ReferWell
- Announced
- October 26, 2026
By the Numbers: Ubiquity
- Years in sales
- 36
- Years at DialAmerica
- 11
- Sales team
- 144
- Employees
- 5,852
Data: Crustdata, as of October 26, 2026
Ubiquity has appointed Rich Smith as Senior Vice President of Sales, bringing a seasoned commercial leader to a growing customer experience provider. Smith arrives with more than three decades in sales, a career that began at AT&T in 1990 and has since spanned senior roles at ReferWell, Axion Contact and Bloom.
A Track Record In Sales
Smith joins from ReferWell, where they most recently served as Senior Vice President of Sales, according to Crustdata people data. Before that, Axion Contact offered a clear story of progression: Smith moved from Director Corporate Development to Vice President, Sales and Marketing, and later to Senior Vice President of Strategic Growth.
Business development has been a steady thread throughout. Smith led business development at the vice president level at Bloom and, earlier, at DialAmerica, where the role spanned 11 years. The foundation was laid at AT&T, with 7 years in sales, and at Fort Lewis College, where Smith studied Business with a focus on Marketing.
Why It Matters For Ubiquity
Ubiquity serves disruptors and innovators across financial services, healthcare and e-commerce, delivering multilingual, end-to-end services for customer experience management, back-office operations and business transformation. Founded in 2012 and headquartered in New York City, the company runs delivery locations in Europe, Asia and the Americas.
Crustdata company data shows a workforce of 5,852, up 9.2% over 12 months, including 4,220 employees in the Philippines.
Growth Through Acquisition
Ubiquity has continued to expand through acquisitions, announcing deals for Shaip in February 2026 and Peak Support in September 2025, following Aigent in February 2024. Its most recent funding came through a private equity investment from BV Investment Partners in October 2021.
What's Next
Smith joins a Sales function of 144 people that has grown 14.3% over the past year, a strong base for the new leader to build on. The appointment adds to recent senior commercial hires, including a senior vice president of business development who started in October 2026 and a senior vice president account executive who joined in May 2026. Across the company, Ubiquity has posted 107 job listings since July 26, a sign of continued momentum.
Hiro News tracks leadership moves across go-to-market teams every day. People, company and job data in this story comes from Crustdata.
Questions and Answers
Who is the new Senior Vice President of Sales at Ubiquity?
Rich Smith joined Ubiquity as Senior Vice President of Sales in October 2026. Smith most recently held the same title at ReferWell.
What is Rich Smith's background?
Smith has more than three decades in sales, beginning at AT&T in 1990. Highlights include 11 years at DialAmerica and a rise to Senior Vice President of Strategic Growth at Axion Contact.
What does Ubiquity do?
Ubiquity provides multilingual, end-to-end services for customer experience management, back-office operations and business transformation. Founded in 2012, the company is headquartered in New York City and employs 5,852 people.
· people and company records, retrieved October 26, 2026. Source: Crustdata.