Lori Gabrielli Appointed as VP, Demand Generation at Zendesk

Zendesk has appointed Lori Gabrielli as VP, Demand Generation, adding a seasoned marketing leader as the company continues to expand. Gabrielli joins from Amplitude, where they most recently served as Vice President, Enterprise Global Marketing.

A Track Record In Marketing

According to Crustdata people data, Gabrielli has spent more than 15 years in marketing over a career of more than three decades. Since April 2024, the role at Amplitude has centered on leading enterprise global marketing.

The path there runs through Alteryx, where Gabrielli rose from Senior Director, Americas Field Marketing to VP, Americas Field Marketing. Before that, seven years at VMware brought a steady climb from Director to Senior Director. Earlier still, Gabrielli served as Executive Director of Marketing at Red8. A BS in Marketing from California State University-Long Beach grounds that experience, complemented by executive study at Harvard University.

Why It Matters For Zendesk

Zendesk helps businesses put AI agents to work across their operations through its Specialized Agents. The company now employs 7,693 people, a 20.1% increase over the past 12 months. Its workforce spans the United States, India and the Philippines, with 2,389 employees in the United States. Bringing in an experienced demand generation leader supports that expansion.

Acquisitions And Funding

Crustdata company data shows Zendesk announced the acquisition of Forethought in March 2026. Earlier deals brought Unleash, HyperArc and Local Measure into the business. Over its history, Zendesk has raised $85.5 million in funding.

What's Next

Gabrielli will lead Demand Generation within a marketing organization of 293 people. The function has welcomed 60 joiners over the past 12 months, including a Vice President, Marketing Strategy & Operations and a Vice President Product Marketing who both started in July 2026. The appointment adds further senior depth to a team that is building momentum.