Christina Kumcevski Appointed as Head of Marketing at Zip Water
Zip Water names Christina Kumcevski Head of Marketing, bringing more than 15 years at Electrolux Group, where she rose to Head of Marketing ANZ.
The Move
- New role
- Head of Marketing
- Company
- Zip Water
- Previously
- Head of Marketing ANZ, Electrolux Group
- Announced
- October 27, 2026
By the Numbers: Zip Water
- Years at Electrolux Group
- 18
- Roles held at Electrolux Group
- 8
- Employees
- 306
- Countries served
- Over 70
Data: Crustdata, as of October 27, 2026
Zip Water has appointed Christina Kumcevski as Head of Marketing, bringing in a marketer who spent more than 15 years at Electrolux Group and most recently led the brand's regional marketing as Head of Marketing ANZ.
A Track Record In Marketing
Kumcevski's career at Electrolux Group began in 2007 in the Customer Contact Centre. According to Crustdata people data, she held 8 roles at the company, moving through the Business Insight Program Participant role into analytical and product work as Category Analyst and Product Manager, then into Retail and Shopper Marketing Manager.
Senior leadership followed. She stepped up as Acting Marketing Director in 2021, became Head of Retail & Shopper Marketing in 2022 and took the top marketing seat for the region in March 2024. Her grounding in the discipline traces back to a Bachelor's degree in Marketing from the University of Western Sydney.
Why It Matters For Zip Water
Founded in 1947, Zip Water designs, manufactures and markets instant water systems that are Australian designed and made, spanning filtered boiling, chilled and sparkling water taps in its Zip HydroTaps range. Its products reach homes and workplaces in over 70 countries, backed by over 300 on-call technicians who handle installation, maintenance and service.
Crustdata company data shows a workforce of 306, up 2.3% over six months, with 264 people in Australia and 34 in the United Kingdom. Sales is the largest function at 65 people, having grown 8.3% in a year.
What's Next
Kumcevski starts in October 2026 and will steer marketing for a brand with a global footprint and an expanding commercial team. The marketing group has welcomed new joiners over the past 12 months, giving her fresh talent to build on. She is based in the Greater Sydney Area, home to 165 of the company's 306 employees, which places her close to the core of the business.
Hiro News tracks leadership moves across go-to-market teams every day. People, company and job data in this story comes from Crustdata.
Questions and Answers
Who is the new Head of Marketing at Zip Water?
Christina Kumcevski is the new Head of Marketing at Zip Water, starting in October 2026. She joins from Electrolux Group, where she most recently served as Head of Marketing ANZ.
What is Christina Kumcevski's background?
Kumcevski spent more than 15 years at Electrolux Group, rising from the Customer Contact Centre to Head of Marketing ANZ. Along the way she served as Acting Marketing Director and Head of Retail & Shopper Marketing. She holds a Bachelor's degree in Marketing from the University of Western Sydney.
What does Zip Water do?
Zip Water has manufactured and marketed Australian designed and made instant water systems since 1947, including filtered boiling, chilled and sparkling water taps. Its Zip HydroTaps serve homes and workplaces in over 70 countries.
· people and company records, retrieved October 27, 2026. Source: Crustdata.