Senorine N. Wasike Appointed as Group Head of Brand at Unga Group

Unga Group has appointed Senorine N. Wasike as Group Head of Brand, Marketing & Innovation, bringing more than 15 years of marketing experience to the Nairobi nutrition group. Wasike arrives from SportPesa, where the most recent role was Head of Marketing.

A Track Record In Marketing

According to Crustdata people data, Wasike has built a career spanning more than two decades, more than 15 years of it in marketing. At Kenya Wine Agencies, Wasike advanced from Innovation Head to Head of Marketing and held the senior post from 2022 before moving to SportPesa.

That leadership rests on deep innovation expertise. Over five years at Diageo, Wasike progressed from Innovation Commercialization Manager to Marketing Manager, Innovation. Those Diageo years followed three years as Innovation & Research Manager at Tiger Brands and a grounding at Haco Tiger Brands, first as Marketing Executive and later as Sales Manager. Academic credentials match the practical record: Wasike holds a Doctor of Business in Strategy & Innovation from Capella University and a Master of Science in Corporate Innovations Management from the University of Nairobi.

Why It Matters For Unga Group

Founded in 1908 and headquartered in Nairobi, Unga Group describes itself as a market leader in human nutrition, animal nutrition and animal health products and services within Eastern Africa. Its family brands are milled from grains selected so that products retain their nutritional value.

The public company is expanding. Crustdata company data shows Unga Group employs 999 people, up 7% over the past 12 months, with 962 of them based in Kenya.

What's Next

Wasike takes up the role in October 2026, overseeing brand, marketing and innovation across the group. The appointment comes as marketing gains momentum at Unga Group, where the marketing function has grown 17.9% over the past 12 months to 33 people. With a career that blends brand leadership and product innovation, Wasike gives the group an experienced leader for its next chapter of brand growth.