Lucrezia Keane Appointed as Chief Revenue Officer at Appinio
Appinio names Lucrezia Keane Chief Revenue Officer, bringing in a GWI leader who rose from Head of Client Services to SVP Customer Success.
The Move
- New role
- Chief Revenue Officer
- Company
- Appinio
- Previously
- SVP Customer Success, GWI
- Announced
- October 20, 2026
By the Numbers: Appinio
- Years at GWI
- 13
- Roles held at GWI
- 6
- Sales team
- 35
- Employees
- 268
Data: Crustdata, as of October 20, 2026
Appinio has appointed Lucrezia Keane as Chief Revenue Officer, adding an executive who spent more than a decade at GWI and most recently served as SVP Customer Success.
A Track Record In Sales
According to Crustdata people data, Keane has more than 15 years of experience, including six years in sales. At GWI, Keane held six roles over 13 years, advancing from Head of Client Services in 2013 to SVP Customer Success in 2024. Along the way they served as Vice President, then as SVP Customer Experience, SVP Sales Excellence and SVP Revenue Growth, a path that spans customers, sales and revenue.
That foundation was laid at Kantar Media, where Keane joined as TGI Europa & Ireland Group Account Manager in 2010 and moved up to Associate Director in 2011. Keane holds a BSc in Management with Marketing from Royal Holloway, University of London.
Why It Matters For Appinio
Founded in 2014 and based in Hamburg, Appinio is a global market research company that pairs an AI-powered insights platform with expert consultancy, delivering consumer insights across more than 190 markets. Crustdata company data shows the business employs 268 people, up 4.7% over the past 12 months.
Sales is growing faster still. The team has expanded 12.9% to 35 people and welcomed 15 joiners in a year. Germany is home to 156 employees, with 39 more in Spain.
Hiring Across Markets
Appinio has posted 60 job listings in the past 3 months, led by the United Kingdom with 20 and Germany with 19, followed by Spain with 8. Research Excellence and Consultancy top the categories with 9 and 7 listings, reflecting steady investment in the expertise behind the platform. Support headcount, meanwhile, has grown 21.7% in a year.
What's Next
Keane now takes charge of a 35-person sales team, working alongside a Head of Sales DACH who joined in 2025. Appinio has posted 6 sales listings over the same period, including Sales Development Representative positions in Hamburg and a Senior Revenue Operations Manager, giving its incoming revenue chief a growing team to lead from the start.
Hiro News tracks leadership moves across go-to-market teams every day. People, company and job data in this story comes from Crustdata.
Questions and Answers
Who is the new Chief Revenue Officer at Appinio?
Lucrezia Keane is the new Chief Revenue Officer at Appinio, starting this month. Keane joins from GWI, where they most recently served as SVP Customer Success.
What is Lucrezia Keane's background?
Keane has more than 15 years of experience and spent more than a decade at GWI, rising from Head of Client Services to SVP Customer Success. Before that, Keane served as Associate Director at Kantar Media. Keane holds a BSc in Management with Marketing from Royal Holloway, University of London.
What does Appinio do?
Appinio is a global market research company that combines an AI-powered insights platform with expert consultancy. Founded in 2014 and based in Hamburg, it delivers consumer insights across more than 190 markets and employs 268 people.
· people and company records, retrieved October 20, 2026. Source: Crustdata.