Anna Greene Appointed as Chief Marketing Officer at LYMA

LYMA has appointed Anna Greene as Chief Marketing Officer, bringing more than two decades of marketing experience to the London anti-aging innovator. Greene joins from Gousto, where they most recently served as VP Marketing.

A Track Record In Marketing

According to Crustdata people data, Greene's 8 years at Gousto were marked by steady progression. Arriving in 2018 as Brand Director, they went on to hold 4 roles at the company, including VP Brand, Insights & Strategy and VP Customer, before stepping up to VP Marketing in 2025.

That run built on a varied earlier career. Greene co-founded Milk and Poop, served as Global Strategy Director at RockCorps and Strategy Director at Earn Studios, and was Head of Digital Marketing at EE. Their experience also spans 7 years at Orange, and they hold a BCom from the University of Birmingham.

Why It Matters For LYMA

Founded in 2018 and headquartered in London, LYMA develops anti-aging products designed for use at home and on the go. The LYMA Laser and LYMA Laser PRO are built on patented cold laser technology, and the range extends to LYMA Skincare and the LYMA Supplement, a formula focused on sleep and stress.

Crustdata company data shows LYMA employs 110 people, with headcount up 11.1% over the past 12 months and 7.8% over the past 6 months. The United Kingdom is home to 54 employees, and the team also extends to Indonesia and Spain. The company is backed by Pembroke VCT.

What's Next

Greene starts in October 2026 and will lead marketing at LYMA, heading a team of 11 that has grown 10% over the past year and welcomed 6 new joiners in that time. The appointment follows the arrival of a Chief Growth Officer, US, in January 2026, as LYMA continues to build out its leadership team.